Smart Monetization

Our Publishers know their price, and we aim to meet it.

• Your traffic, our marketplace.

  We auction every single impression, monetizing 100% of your site's inventory. This model allows us to achieve the most competitive eCPM, maximizing the value of your traffic at all times.

• Targeting.

  The puzzle pieces fit! Whip-smart targeting capabilities match your traffic and sites with the most relevant ads to raise your eCPM:
  • Behavioural and Retargeting - We track users' web-surfing activity and display a variety of ads that are the most relevant to their browsing habits and interests.
  • Contextual - Ads are displayed based on user searches and site content.
  • Geotargeting - We display ads that appeal to users in a specific geographical area, on a country and city level.
  • Categories - Targeting based on matching categories between your site and the ads.

• Optimization.

  Always thinking... Pin-pointed optimization takes place using powerful and precise business intelligence analysis and learning mechanisms. Based on the recent performance of your media, you can be sure that campaigns we run are the best performing offers for you.

• Technology.

  We analyze and track your results with a smart combination of our sophisticated reporting and data systems plus the know-how of our account management team.

• Advertisers, XTEND, and You.

  We are dedicated to enduring partnerships with both Advertisers and Publishers. The benefits of XTEND are based in this synchronicity. Aside from the ways we work with you to squeeze every last drop of potential out of your traffic, your success with XTEND is partially based on the hours we spend fine-tuning and optimizing campaigns, landing pages, and targeting ads for our Advertisers.