XTEND Case Studies
Gaming | Mobile Entertainment | Gambling | Free Software
Industry Vertical:
Background:
- Large webgames developer (over 200 employees)
- Joined XTEND at the end of 2008.
Case Study:
This client approached XTEND with a campaign for a hit browser game. The XTEND team quickly realized the potential this campaign had in markets that were as yet untapped and quickly got to work:
- Creative: XTEND created fresh, new banners with unique specifications that fit new media markets, and bought ad space on premium gaming sites and portals.
- Communication: Our close and dedicated account management allows us to react in real time to all aspects of the campaign and deliver the best results and quality. XTEND's team traveled to meet them, and maintained day-to-day contact, developing the best targeting methods for specific gaming sites.
- Targeting and Reach: We used our knowledge in the field to target the best performing creative sizes, countries, time frames and media opportunities. We helped them access and penetrate new market locations - exceeding 40 countries.
- Dynamic pricing: Through intelligent optimization using banners, pops and multiple pricing models for the campaign, we achieved both the target acquisition goals of the client plus sustainable volume and results in the long run.
- Reporting Tools: We used our internal analysis and data systems to increase performance on various indexes on a day-to-day level.
Results:
In the first 4 months of their partnership with XTEND, this client's campaign became available in over twice as many new countries than what they presented with. At the same time, the number of game registrations more than tripled.
Industry Vertical:
Background:
- Mobile entertainment offers running in countries spanning the globe: from the UK to Taiwan, Greece, Norway and many more.
- One of the top 3 in mobile content providers
- Continuously developing its extensive menu of products with new ringtones, games, wallpapers and others.
Case Study:
This client first signed on in 2006 in the mobile entertainment industry sector. We analyzed their business model in order to understand their advertising needs and deliver the full XTEND treatment:
- Experience: Our vast familiarity with this vertical gives us the huge advantage of knowing its characteristics. Our other partnerships in the mobile content sector help to give us the full picture.
- Communication: With remarkable cooperation between the client and XTEND, we share tips and advice about potential campaigns, tips for improvement, new offers, and new creatives, leading to a major improvement in numbers.
- Testing: The company's constant supply of new offers is tested one-by-one. XTEND quickly recognizes the hit campaign, and delivers high volumes of relevant media upon demand.
- Targeting and Reach abilities: Our deep familiarity with our publishers enables us to ideally match between offers and our media.
- Optimization: We optimize this advertiser's activity by campaign, publisher, location, website, days, frequency, size, and creatives. Our sophisticated tools for optimization allow us penetration to the deepest details, done on a daily basis by experienced people.
- Customization: Extra support is given for special events and holidays. Whether it's a worldwide holiday or a special local sporting event, we get results with the right combination of quality media, the right timing, and good momentum.
Results:
Industry Vertical:
Background:
- Founded in 1997
- One of the leading online gaming companies in the world
- 4 Unique Products in the Online Gambling market
- Customer support in more than 15 languages
- In-house creative, research, R&D and marketing
- Methods of online marketing: Display, Pop ups / Pop-Unders, Contextual targeting applications, Search Engines, E-mail marketing, Social networks applications; Text links
- Regional presence:
- EMEA (Europe and Africa)
- America (CA and LATAM)
- APAC (Asia & Pacific)
Case Study:
Our partnership with this advertiser began in 2006. Working across their product range, together we developed various tracking techniques and optimization processes to reach their goals. Through close communication between account managers on both sides, we have successfully built a strong and productive working method. As a key partner, we are able to advise and consult on the business development and expansion of their campaign.
- Optimization: We implemented a sophisticated tracking method which enables us to optimize their campaigns accurately and thoroughly.
- We analyze their data by the following; campaign, brand publishers, sites, creatives, hours, etc.
- The client can generate online reports from our system 24/7.
- Media: Using XTEND's global ad network, we are able to apply performing ad types of pop-unders and banners to appropriate countries and relevant products, and buy media on demand for clients with successful campaigns, and therefore high demand for specific media inventory.
- Targeting: Thanks to our extensive experience in the gambling vertical, we know which media source works best for each and every product. We follow trends and tendencies in this market and use this knowledge to advance our campaigns. This way, we can focus on building the campaigns strengths per product and by country, making the most of our different targeting tools.
Results:
Industry Vertical:
Background:
This advertiser is the global leader in innovative & entertaining email solutions.
- Over 10 million active users worldwide
- 5 unique products
Case Study:
In the last quarter of 2008, the client asked for a significant boost in their users from 40,000 to 100,000 per month. We rose to the challenge and delivered according to their international requirements. The quota was set for distribution across 15 territories, each with a different goal.
In order to fulfill their objectives, we adapted creatives per territory, by product, and modeled each brand with the appropriate activity - matching the right ad type and creative to the relevant audience.
To fulfill the client's request, we needed to reach a maximum number of users in a minimum time frame. We achieved this by reacting quickly and with flexibility, using the reach of our ad network to its best.
Results:
