What's Next: Smart Service
Behavioural targeting tracks users' web-surfing activity and displays a variety of ads that are the most relevant to their browsing habits and interests. When we open a behavioural campaign for you, we use 3 important elements that combine to give you the competitive edge:
Retargeting - With retargeting, we repeat the delivery of your ads to users that have visited your site without completing a conversion. You get a second chance to get results from people who've already shown interest in what you offer.